WHY HOME ROASTING PRODUCES THE BEST COFFEE

Why Home Roasting Produces the Best Coffee
At Lavanta Coffee Roasters in NJ, we are coffee roasters! In fact, it’s even in our name. But, as coffee lovers, we know just how great a freshly roasted cup of coffee can taste. While we pride ourselves on our roasting capabilities and store our roasted coffee beans for the utmost in freshness, we also know that there’s “no place like home” when you love coffee. Read on to find out why home roasting produces the best coffee, how you can get started, and some special products to make it easier!

Why Home Roast?
Have you ever toasted a marshmallow? It gets warm, gooey, and lightly browned on the outside. It would certainly be edible, and likely even delicious a few hours later. But you know that the best bite is going to be right after it is toasted. Most foods work the same way, including coffee beans. If you roast coffee, grind it, and, and use it immediately, you will get a coffee experience that is out of this world! Unfortunately, this level of freshness can only occur at home, as the time spent packaging and storing the roasted coffee will slowly deteriorate its taste.

Getting Started
Roasting your own coffee is (relatively) easy. You start with green coffee beans and roast, usually 11-14 minutes, at 375-500 degrees. Some people have had success using a thick, cast iron skillet, others prefer to purchase a dedicated roasting device, which makes things much easier. Place your beans in the heated device and keep them moving. The beans will crack, much like popping popcorn, and will eventually start to smoke. At the smoke point, you have a medium roast. If you keep roasting until the oils “sweat” out, you have reached a dark roast.

Lavanta Helps
Many people find that their coffee tastes are different when they can experience freshly roasted beans. To experiment with a variety of coffees, check out our “A Taste Around the World” sampler pack, featuring 13 of our most popular single-origin coffees from around the world. Need help? Give us a call and we’d be happy to advise.