WHAT IS DIRECT TRADE IN COFFEE?

What is Direct Trade in Coffee?
Have you ever stopped to wonder where the coffee beans that end up in your cup of coffee came from? Do you know if your coffee supplier does? At Lavanta Coffee Roasters we sure do—because we participate in Direct Trade agreements. Read on to find out what this program is, how it works, and how it helps us make you a better cup of coffee!

What is Direct Trade?
Those who participate in the Direct Trade program know exactly where their coffee beans came from. While we might not know our farmers directly, the Direct Trade program serves as a monitoring and controlling body, imposition strict standards and checking for quality along each step that your coffee bean takes from the plant to your cup.

What Good is Direct Trade?
Direct trade is great for three things? The environment, the people who labor to grow the coffee, and the end consumers. Direct Trade ensures that harvests are more likely to be sustainable, ensuring the highest performance for the environment. The program pays farmers and laborers above the market price so they can afford to keep making these quality improvements. This results in a great cup of coffee from the best beans available.

How Does Lavanta do it?
We keep close relationships with our suppliers to ensure ongoing great quality of our coffee. We take it a step further than most and have built our own Direct Trade lines, working closely with the farmers, harvesters, and others involved in the coffee business. This helps us to offset some of the costs by eliminating the “middleman” who seeks to profit off of this step, and allows us better control of our supply line.
To find out more about our Direct Trade program, visit our website at https://lavantacoffee.com. For the best coffee in New Jersey, visit Lavanta!